How To Sell Life Insurance Over The Phone: Tips And Strategies

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Life insurance is an important investment that everyone should consider, but selling it over the phone can be a challenging task. As a salesperson, you need to be able to communicate the benefits of life insurance effectively and convince potential customers to make a purchase. In this article, we will discuss some tips and strategies on how to sell life insurance over the phone.

1. Know Your Product Inside and Out

Before you even pick up the phone to make a sales call, you need to be knowledgeable about the life insurance product you are selling. Make sure you know the features, benefits, and pricing of the policy. This will help you answer any questions the potential customer may have and address any objections. You should also be prepared to explain the different types of life insurance policies available and help the customer choose the one that is best for their needs.

Another important aspect of knowing your product is being able to explain the underwriting process. This is the process by which the insurance company evaluates the potential customer's risk and determines the premium they will pay. Be prepared to explain what factors are considered in the underwriting process, such as age, health, and occupation. This will help the customer understand why they are being asked certain questions and why the premiums may vary.

2. Build Rapport with the Customer

Building a connection with the potential customer is essential in selling life insurance over the phone. People are more likely to buy from someone they trust and feel comfortable with. Start by introducing yourself and asking the customer how they are doing. Use their name throughout the conversation to show that you are paying attention and care about their needs.

Try to find common ground with the customer. Ask them questions about their life and interests, and share a little about yourself as well. This will help build a relationship and make the customer more receptive to your sales pitch. Remember to be genuine and avoid sounding scripted or robotic.

3. Use Effective Sales Techniques

When it comes to selling life insurance over the phone, there are several sales techniques you can use to increase your success rate. One effective technique is to create a sense of urgency. Let the customer know that life insurance is important and that they should not wait to purchase a policy. Use examples of unexpected tragedies or accidents to illustrate the importance of having life insurance.

You can also use the "feel, felt, found" technique. This involves acknowledging the customer's concerns, empathizing with them, and then offering a solution. For example, you could say "I understand how you feel about the cost of life insurance, but many of my customers have felt the same way. However, they found that the peace of mind they get from having a policy is worth the investment."

Topic	Key Points
1. Overcoming Objections	Listen to the customer's concerns, address them directly, and provide solutions. Repeat the customer's objection back to them to show you are listening and understand their perspective.
2. Closing the Sale	Use a strong call-to-action, such as "Would you like to proceed with the application today?" or "When would you like to start your policy?" Always be polite and professional, and offer to answer any final questions the customer may have.
3. Following Up with Customers	After the sale, follow up with the customer to ensure they are satisfied with their policy and answer any further questions they may have. This can also help build a long-term relationship with the customer and increase the likelihood of referrals.
4. Upselling and Cross-Selling	Once a customer has purchased a life insurance policy, you can offer additional products or services, such as disability insurance, critical illness coverage, or financial planning services. Always make sure the customer understands the benefits of these products and how they complement their existing policy.

In conclusion, selling life insurance over the phone requires preparation, communication skills, and effective sales techniques. By knowing your product inside and out, building rapport with the customer, and using proven sales techniques, you can increase your success rate and help customers protect their families and loved ones.

Source: topwholelife.com